Control Data Corporation Records.
Corporate Identity, 1961-1987. Finding Aid.
Summary Information
Control Data
Corporation records. Corporate identity.
1961-1987
Control Data Corporation
3 boxes (1.5
cubic feet)
Language: English
CBI 80, Series 20
This series consists
mainly of analysis and reports on attitudes toward the Control Data Corporation
(CDC) and its products, resulting from surveys and studies of CDC employees and
outside groups.
University of
Minnesota Libraries. Charles Babbage Institute
Access and Use
The records were given to the Charles Babbage Institute by Ceridian
Corporation in 1991.
Access to the collection is unrestricted.
The Charles Babbage Institute holds the copyright to all materials in
the collection, except for items covered by a prior copyright (such as
published materials). Researchers may quote from the collection under the fair
use provisions of the copyright law (Title 17, U.S. Code).
Control Data Corporation Records, Corporate Identity (CBI 80), Charles
Babbage Institute, University of Minnesota, Minneapolis.
Arrangement
The files are arranged alphabetically.
Collection Scope and Content Note
This series consists mainly of analysis and reports on attitudes
toward the Control Data Corporation (CDC) and its products, resulting from
surveys and studies of CDC employees and outside groups. The outside groups of
interest to CDC included potential customers, educators, investors, stock
analysts, lenders, and policy makers. The majority of reports regarding outside
groups were produced by outside firms. CDC employee surveys and resulting
reports were usually produced in-house.
Also included is information on corporate logos, analysis of PLATO
advertising, and literature produced by CDC on company identity and the
company's Corporate Identification Program, which provided employees with
policies and standards for product and corporate identification.
Related Material
This is one series of the Control Data Corporation Records (CBI
80). Please see the other series finding aids for further information regarding
the Control Data Corporation.
Subject Terms
- This collection is indexed under the following headings in the catalog
of the University of Minnesota Libraries. Researchers desiring materials about
related topics, persons or places should search the catalog using these
headings.
- Control Data
Corporation -- Insignia.
- Control Data
Corporation -- Public opinion.
- Corporate image
Box and Folder List
| Location |
Title |
|
Box 1 |
"An Analysis of Responses to the Control Data Attitude
Inventory," January 1973 Box 1, Folder 1
|
| |
"Attitudes of Current and Prospective Customers Toward
Control Data Corporation," June 1984 Box 1, Folder 2
|
| |
"Attitudes of Security Analysts and Portfolio Managers
Toward Control Data Corporation," May 1984 Box 1, Folder 3
|
| |
"A Basic Review of Control Data Corporation," by Auerbach,
Pollak and Richardson, November 1961 Box 1, Folder 4
|
| |
"A Basic Review of Control Data Corporation," by Auerbach,
Pollak and Richardson, August 1963 Box 1, Folder 5
|
| |
"Business Educators’ Attitudes Toward Control Data
Corporation," May 1984 Box 1, Folder 6
|
| |
"Business Media Attitudes Toward Control Data
Corporation," June 1984 Box 1, Folder 7
|
| |
"Control Data Corporation As Seen By Users, Investors,
Lenders: A Qualitative Study," 1973 Box 1, Folder 8
|
| |
"Control Data Corporation Study: Draft Report for the
Corporate Image Task Force," July 1973 Box 1, Folder 9
|
| |
"Control Data Corporation Systems and Services Post-Wave
Evaluation," November 1983 Box 1, Folder 10
|
| |
Corporate Credibility Project, 1979-1982 Box 1, Folder 11
|
| |
"Corporate Identification Program," 1966 Box 1, Folder 12
|
| |
"Corporate Identity Manual," undated Box 1, Folder 13
|
| |
"Corporate Identity Manual," 1981 Box 1, Folder 14
|
| |
"Corporate Image Study: Wave II," April 1987 Box 1, Folder 15
|
| |
"The Employee View of CDC," 1973 Box 1, Folder 16
|
| |
"Government Policymakers’ Attitudes Toward Control Data
Corporation," June 1984 Box 1, Folder 17
|
| |
"Image Survey Supplement to Personnel Research Report
#44-73," July 1973 Box 1, Folder 18
|
| |
"Internal Communications: Study Group Final Report,"
November 1973 Box 1, Folder 19
|
| |
Investment Community Survey, 1983 Box 1, Folder 20
|
| |
New Logo, April 1973-February 1975 Box 3, Folder 1
|
|
Box 1 |
New Logo, March 1975-1976 Box 1, Folder 21
|
| |
"Overview of Constituency Attitudes Toward Control Data
Corporation," May/June 1984 Box 1, Folder 22
|
| |
"Perceptions and Awareness of Control Data, Volume I:
Research Findings," February 1978 Box 1, Folder 23
|
| |
"Perceptions and Awareness of Control Data, Volume II:
Detailed Computer Tabulations," February 1978 Box 1, Folder 24
|
| |
"Perceptions and Awareness of Control Data, Volume I:
Research Findings," May 1979 Box 1, Folder 25
|
| |
"Perceptions and Awareness of Control Data, Volume II:
Computer Tabulations," May 1979 Box 1, Folder 26
|
| |
"Perceptions and Awareness of Control Data, Volume I:
Research Findings," October 1981 Box 1, Folder 27
|
| |
"Perceptions and Awareness of Control Data, Volume II:
Detailed Computer Tabulations," October 1981 Box 1, Folder 28
|
| |
"PLATO Advertising Business and Industry Pretest and
Posttest Study," October 1983 Box 1, Folder 29
|
| |
"PLATO Advertising Pre-Test Study," July 1982 Box 1, Folder 30
|
| |
"PLATO Teacher Advertising Analysis," November 1983 Box 1, Folder 31
|
| |
"A Report on the Company Image of Control Data Corporation
as Perceived by Employees," July 1973 Box 2, Folder 1
|
| |
"Results From the Control Data Domestic Employee Attitude
Survey Conducted in April 1984" Box 2, Folder 2
|
| |
Sandgren and Murtha , Corporate Identity, Logo Samples and
Articles, 1969, 1973 Box 2, Folder 3
|
| |
Summary of Control Data Corporation, by Coral Corporation,
June 1962 Box 2, Folder 4
|
|
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